Originally posted 5/3/07
I just posted this as a bulletin, but then I thought I should have made it a blog entry. So if you read the bulletin, you've already read this.
For those who don't know, I own a business making and selling baby slings. My brand is called Natural Caresses, and I have been struggling to really get started for nearly a year now. But last month I got my business cards, and then I printed up some flyers and brochures at Staples, and I have started putting them in appropriate places around town.
So yesterday I was wearing Eirik in the sling at the playground (he's 6 months old already!) and another mother came up to me and started asking me about it. I gave her my card (which I now alway have on hand), and told her to give me a call if she was interested in one. This morning she called and said she would like to buy one. I nearly dropped the phone to jump with glee! I arranged to meet her at the playground again, packed up all my slings (my very meager supply), packed a picnic lunch for the little'uns, and we went to the playground. I apologized for my lack of variety (I haven't had money to build an inventory and only had four slings - 2 of each style), and offered to loan her one while I made one special for her, but she fell in love with one I had on hand and tried it on. Her 1-month-old baby took to it nicely, and she bought it on the spot. I gave her a discount since all of the slings I have have been used for demo purposes, so none are brand new.
I am soooo excited! I have only ever sold two others, and really, my hubby sold them, not me. I am going to take this money and go buy more fabric to make more. I can get fabric enough for 2 more slings with the money I made on that sale, and will continue this process until I have about 30 slings on hand. That's only 15 sales I have to make to do that. Then I will open a website to sell them, too.
I attribute the ease of this success to the Secret. It took me a year to get out of my inertia with this business idea. Three weeks after watching The Secret I got my business cards (and they came two weeks earlier than the website said they would), a week after that I got my flyers and brochures printed up, and one week later I made my first sale. Yes, I worked hard to get here, but if I hadn't watched the Secret, I don't think I could have broken my inertia.
So by the end of this month, I expect to make 5 sales. I will report back then. Go me!
2 years ago